2025 TikTok Shop Guide: How to Sell Products and Make Money

In 2025, TikTok Shop is quickly becoming one of the most powerful platforms for creators, entrepreneurs, and brands looking to connect with audiences and sell products directly through content. By combining the reach of social media with the convenience of e-commerce, TikTok offers a unique opportunity to earn money by promoting and selling a wide range of products.

Thanks to its discovery-driven algorithm and a user base of over one billion, even small accounts have the potential to go viral and generate significant sales. Whether you're exploring how to make money on TikTok Shop, curious about how much you can earn, or looking for guidance on how to set up a business and start selling, this comprehensive guide will walk you through everything you need to know.

TikTok Shop is a game-changing e-commerce feature that’s built right into the TikTok app, allowing users to browse, buy, and sell products—all without leaving the platform. It’s a powerful tool that lets creators and businesses set up their own shops on TikTok, turning their content into a dynamic shopping experience.

Whether you’re promoting the latest fashion trends, must-have gadgets, or beauty products, TikTok makes it easy to sell directly to your audience through videos, live streams, and even product tags. For sellers and creators who may be wondering, “How do you make money on TikTok?”, this feature provides a clear answer: by sharing products you love and turning your influence into income, all within the app.

In today’s social-first world, TikTok Shop is an exciting way to combine creativity with commerce, making it perfect for anyone looking to start selling, get paid, and turn their TikTok presence into a profitable business.

Selling on TikTok Shop is one of the fastest-growing ways to earn money online in 2025. Whether you're looking to sell products full-time or just want a side hustle, setting up your own shop can be a great way to tap into TikTok’s massive audience. Just follow these steps:

To start making money on TikTok Shop, the first thing you need to do is create a seller account. Go to the TikTok Shop Seller Center and click “Sign Up.” You’ll be asked to log in using your existing TikTok account, so make sure you’re using the account you want connected to your shop. Next, choose whether you want to register as an individual or a business.

If you're registering as an individual, you'll need to upload a valid government-issued ID (like a driver’s license or passport). If you’re registering as a business, you’ll also need to submit your business license and tax information.

After your documents are approved, you can set up your shop profile by adding a shop name, logo, and a short description. Don’t forget to review TikTok’s shop fees and commission rates so you know exactly how much money you’ll make from each sale.

Choosing a profitable product is one of the most important steps if you want to start making money on TikTok Shop. Not every item will take off—successful sellers focus on trending, easy-to-promote products that feel natural to the TikTok audience. Categories like beauty, fashion, home essentials, and tech accessories are consistently top performers, according to platforms like Analyzify.

Choosing the right things to sell not only helps you earn money faster but also makes it easier to get paid higher commissions and cover shop fees. When you're figuring out how to make money on TikTok Shop, remember: the products you sell can make or break your success. Take time to research what’s worth promoting so you can set up your shop for long-term growth.

Keep in mind that trends on TikTok come and go fast. To stay ahead, it’s smart to identify viral products early and even aim for cross-platform success. Sellerhook is a tool that’s designed to help you find a viral product idea for your TikTok shop.

Here’s exactly how it works:

Step 1: Visit the website
Step 2: Start by choosing the report that best fits your needs. You can opt for a report featuring 1 or 5 booming product ideas.

Step 3: Fill out a brief form
Once you've chosen your report, proceed to checkout and complete your payment securely. Once you submit your payment, you will be prompted to complete a brief form outlining your desired specifications.
Step 4: Receive Your Report

Within 8–10 business days, you'll receive a personalized product report delivered straight to your inbox. This in-depth report will spotlight high-potential, viral product ideas specifically tailored for success on TikTok Shop. Each idea is backed by comprehensive trend analysis and actionable insights, designed to help you stay ahead of the curve and make confident, data-driven decisions about your product strategy.

Selecting the right products to sell on TikTok Shop is crucial for driving success and earning a profit. By staying on top of trends and utilizing tools like Sellerhook, you can make informed decisions that set your shop up for long-term growth.

Once your TikTok Shop is set up, it’s time to get your products in front of buyers. There are three main ways to promote products and start making money on TikTok Shop:

Whether you're selling handmade things, trending products, or everyday essentials, combining these strategies can help you earn money and make selling on TikTok truly worth it.

Going live on TikTok Shop is one of the most powerful ways to engage your audience and make money. By showcasing your products in action during a livestream, you create an authentic and interactive shopping experience that boosts sales. Livestream demos allow potential customers to see how your products work, which can be a game-changer in driving conversions.

Before going live, make sure you understand the platform's specific requirements—including eligibility criteria, content guidelines, and technical setup—to ensure a smooth and compliant experience.

During these live sessions, be sure to answer viewers’ questions in real time and offer limited-time deals to create a sense of urgency and encourage immediate purchases. Collaborating with influencers who have large, engaged followings can also help expand your reach and bring in new customers.

For example, BK Beauty conducted an eight-hour livestream and surpassed its $20,000 goal by five times, totaling approximately $100,000 in sales. James Afante achieved $1.4 million in gross merchandise value (GMV) during an 11-hour livestream in the Philippines, showcasing both top-selling items and local products.

As you can see, the possibilities for earning are virtually endless, depending on your creativity, strategy, and audience connection.

If you're a content creator looking to monetize your TikTok presence, the TikTok Shop offers a unique opportunity to earn money by promoting products.

To start making money on TikTok Shop as a creator, the first step is to join the TikTok Creator Affiliate Marketplace. By signing up, you gain access to a wide range of products listed by other sellers that you can promote to your followers.

As a creator, you earn a commission for every sale made through your referral links, typically ranging from 5% to 20%. Focus on promoting products that not only have high conversion rates but also have strong visual appeal—after all, TikTok is a visual platform!

To sign up, go to your TikTok app, tap on your profile, then navigate to the "Creator" section under settings. From there, you'll find the option to apply for the Affiliate Program. Once you're accepted, you can begin selecting products that align with your audience’s interests and start earning money for every successful sale.

After you join the TikTok Shop Affiliate Program, your next move is to create content that inspires purchases. Focus on review-style videos, unboxings, and “TikTok made me buy it” trends, which naturally encourage viewers to click and explore products. These formats are proven ways to sell stuff effectively on the platform. Always include your affiliate links in the video description or a pinned comment to drive traffic directly to the items you are promoting.

To ensure that you’re compliant while building trust, make sure to disclose all partnerships clearly and follow all FTC guidelines. Well-placed affiliate links combined with authentic, engaging content can significantly increase your commissions and help you earn money from TikTok.

One of the fastest-growing ways to make money on TikTok Shop as a creator is by hosting Live Shopping events. During these real-time streams, you can promote affiliate products directly to your audience, demonstrating how they work and answering questions live.

Use tools like countdown timers, Q&A features, and product demos to create urgency and boost conversion rates. To earn more money, you can collaborate with sellers offering high-commission products and trending items that naturally align with your niche.

In fact, some sellers make up to $6,500 in just 30 days by promoting and selling products through TikTok livestreams, depending on viewership, engagement, and product selection.

So, can you make money on TikTok Shop? Without a doubt. Whether you're launching your own storefront or earning commissions as a creator, TikTok Shop presents one of the most promising opportunities to monetize content in 2025.

With fairly low shop fees, a massive built-in audience, and multiple ways to promote products, it's easier than ever to start, sell, and get paid. Success comes down to staying ahead of trends, choosing the right products, and producing content that resonates with viewers.

Tools like SellerHook’s TikTok Shop Trends Report can give you a valuable head start by helping you identify high-potential products worth selling. If you're ready to explore a new revenue stream opportunity, there’s no better time to begin than now—your next best-selling product may be just a post away.